Effective Date: 04-03-2025.

At Go With Fresh (www.gowithfresh.com), your privacy is a top priority. This Privacy Policy explains how we collect, use, protect, and share your personal information when you use our services. By accessing and using our website, you agree to the collection and use of your information in accordance with this policy.

1. Information We Collect
We collect the following types of information to provide you with a better shopping experience and improve our services:

• Personal Identification Information: When you place an order, create an account, or contact us, we may collect your: Name (first and last), Email address, Phone number, Delivery and billing addresses, Payment information (credit/debit card details)
• Order and Transaction Data: Information related to your purchases, including the products you ordered, payment details, and order history.
• Demographic Information: Data such as your age, gender, preferences, and location to tailor our services to your needs.
• Website Activity Information: We may collect data about your interactions with our website, such as: Pages viewed, Links clicked, Your IP address, Device information (browser type, operating system), The time you spend on the website
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect browsing data, optimize user experience, and serve personalized ads.

2. How We Collect Information
We collect your information in the following ways:

• Direct Collection: When you provide us with your details during registration, ordering, or customer support interactions.
• Cookies and Tracking: Through cookies placed on your browser when you visit our website. These cookies help us track your site activity and improve your experience.
• Third-Party Services: We may use third-party vendors (e.g., payment processors, analytics providers) who may collect data on our behalf. These services are subject to their own privacy policies.

3. How We Use Your Information
We use your personal information to:

• Process Orders: To fulfill your orders for fresh fish, meat, and pre-ordered cooked food.
• Provide Personalized Experience: To offer customized recommendations, content, and advertisements based on your preferences and order history.
• Customer Support: To respond to your inquiries, manage returns or exchanges, and resolve any issues related to your orders.
• Marketing and Promotions: To send you newsletters, promotional offers, and updates related to our products and services. You can opt-out of these communications at any time.
• Improve Our Services: To analyze site usage, improve functionality, and enhance the customer experience.
• Legal Compliance: To comply with legal obligations and protect against fraud, abuse, or other illegal activities.

4. Sharing Your Information
We do not sell, rent, or trade your personal information. However, we may share your data under the following circumstances:

• With Service Providers: We may share your data with trusted partners and service providers (e.g., payment processors, delivery companies, marketing platforms) who assist us in operating our website and fulfilling orders.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction.
• Legal Compliance: We may disclose your information if required by law, such as in response to a subpoena or to comply with a legal obligation, including court orders, government requests, or law enforcement actions.
• With Your Consent: We may share your information if you have granted us permission to do so, such as when participating in promotions, surveys, or contests.

5. Data Security
We take the security of your personal information seriously. We implement a variety of security measures to protect your data from unauthorized access, alteration, disclosure, or destruction, including:

• Encryption: We use secure SSL (Secure Socket Layer) encryption for sensitive information, such as payment details.
• Access Control: Your personal information is only accessible to authorized personnel who need it to perform their job functions.
• Data Backup: We maintain regular backups of data to prevent data loss.
  However, please note that no data transmission over the internet can be guaranteed 100% secure. While we strive to protect your information, we cannot ensure absolute security of data transmitted to or from our website.

6. Your Rights and Choices
You have several rights regarding your personal information:

• Access and Update: You can access, update, or correct your personal information by logging into your account or contacting us.
• Opt-Out of Marketing Communications: If you no longer wish to receive promotional emails or newsletters, you can unsubscribe using the “unsubscribe” link in the email or contact us directly.
• Request Deletion: You can request that we delete your personal information, subject to certain exceptions (e.g., legal obligations).
• Cookie Preferences: You can manage cookie settings via your browser or opt-out of certain cookies through third-party opt-out tools like the Google Ads Preferences Manager.

7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. When your data is no longer needed, we will securely delete or anonymize it.

8. Cookies
We use cookies to improve your browsing experience, personalize content, and analyze website traffic. Cookies are small text files placed on your device to remember your preferences and activities.

• First-Party Cookies: Used for basic site functionality and personalization.
• Third-Party Cookies: Used for analytics, advertising, and retargeting. You can opt-out of these cookies through your browser settings or via opt-out tools.

9. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with the revised date.

10. Contact Us
If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us:
Go With Fresh
Email: support@gowithfresh.com
Phone: +91-9766444369
Website: www.gowithfresh.com